Ericka Patten | Resume

Resume

Code and Theory | Producer, Product

May 2022- Present | Denver, Colorado

 • Easily collaborate across teams of strategists, designers, copywriters, and engineers to deliver a successful project on time and on budget

 • Understand project risks and challenges and capably respond while knowing when to raise red flags, and resolve and handle possible blockers effectively and calmly.

 • Partner closely with clients, ensuring that guidelines are conveyed clearly, and the work progresses through to launch.

 • Run projects from inception through launch for a variety of platforms, including complex responsive website design and development, platforms, digital ecosystems, e-commerce, and mobile/tablet applications.

Ogilvy | HR Coordinator,

Previous Role: Project Manager- Change Management/ Employee Experience

2018- May 2022 | Denver, Colorado
 • Managing client objectives, expectations, and timelines and communicating changes/directions to internal teams
• Working integrally with all internal team members to facilitate the process of developing effective strategies
• Influencing the efficiency and quality of work and advocating for the agency/client relationship

 • Mobilizing and driving the integrated team towards forwarding progress, action, and results

• Effectively presenting work from a delivery standpoint 

• Understanding staffing and scoping requirements

 • Owning the client budget and working with the Program Director to manage costs and deliverables as well as staffing

 • Owning project management/workflow system data entry and reporting

 • Identifying potential project risks and developing contingency plans 

• Serving as a mentor to more junior team members and supporting the development of these team members

 • Developing and maintaining high levels of team effectiveness (trust, communication, collaboration, and engagement.

• Understanding & respecting every department's role in delivering great work & building relationships

Clients: IBM, American Express, Nationwide, and Sargento

Look Listen | Account Team
2017 – 2018 | Denver, Colorado
• Managed approximately $1,000,000 in retainer-based clients
• Led, organized, and strategized sales-driven initiatives to develop and meet the needs of client projects
• Conducted weekly status and budget calls with key internal and external stakeholders
• Budgeted and wrote project statements of work based upon client requests
• Managed creative and development teams to streamline and automate the process for doing client work
• Efficiently managed high needs clients while maximizing the allocated retainer amount
• Prospected and grew accounts based in the technology, financial, and healthcare industries

Clients: Arrow Electronics, Dental Services Group

 Cheyenne Frontier Days | Marketing Coordinator

Past Roles: Digital Marketing Manager, Summer Internship
2014 – 2017 | Cheyenne, Wyoming Area
• Planned, developed, implemented, and managed social media channels
• Coordinated the development efforts to optimize the website for the best customer experience
• Created social campaigns, emails, ads, print materials, and PowerPoint presentations
• Designed and developed the e-Newsletter
• Implemented and managed consistent branding across all outlets
• Ran contests and promotions to push people towards the rewards program
• Production of advertising materials, including copy, graphic designs, and photographs
• Photographed all merchandise for presentation on the website
• Maintained all product information through managing CRM system on merchandise website
• Redesigned maintained and updated the commerce website (commerce.cfdrodeo.com)
• Launched an e-commerce program to help elevate local western brands to 15 companies
• Developed original content for email campaigns distributed daily to 34,000 subscribers
• Strategically designed and implemented social media marketing strategies across multiple platforms
• Analyzed and report on active quantifiable campaign performance
• Fulfilled the distribution of purchasing orders and customer orders

HBO | DND College Marketing
2015 | New York, New York
• Key aspects of the development and operational execution of HBO’s subscription-based linear and digital products at university and college campuses and with partner distributors
• Foster relationships between partners and universities with communication and support services
• Develop a landscape of the college and university space to facilitate marketing strategies to create opportunities of engagement

University of Wyoming | Team Manager | Swimming and Diving Team
2014 – 2016 | Laramie, Wyoming
• Administered, inspected, and organized the distribution of athletic equipment to Division I athletes
• Arranged and prepare the facility for competition, practice, and team meetings
• Assisted travel coordination of team and staff during travel trips
• Helped and aiding in the safety and first-aid practices of an injured athlete
• Coordinated all timing system activities during the competition

Awards

Rising Alumni Award, University of Wyoming, 2024

Recognizes alumni of the University of Wyoming who have graduated in the last ten years and distinguished themselves through a high level of professional accomplishment in their career.